Do U Speak Green (DUSG), India’s first and leading eco- friendly clothing brand was awarded with the prestigious SGS carbon footprint mark in Tirupur recently. DUSG is world’s first eco-clothing brand to receive the carbon footprint mark for its sheer dedication and commitment towards evaluating and reducing its impact on the climate. SGS is recognized as the global benchmark of quality and integrity. It is the world’s leading inspection, verification, testing and certification company.
Do u speak green is India’s leading international organic and bamboo clothing brand supplying high quality knitted clothing to top notch brands in the world. Says Shishir Goenka, founder Do u speak green? “DUSG is committed to the cause of nature conservation and environment protection. The idea to start eco-clothing germinated with this thought!! It is our mission to contribute to the betterment of our natural environment.
Adoption of carbon reduction strategy is a manifestation of environmental commitment by DUSG to produce quality eco-friendly products made with materials and processes that don’t harm environment. When someone buys our products, not only do they sport clothes which do not contain harmful chemicals, but also contribute to the environment in many ways. Firstly, they are encouraging the growth of organic cotton which helps to keep the land free of harmful chemicals and fertilizers. Secondly, they are indirectly helping the farmers, in higher realizations of money and keeping them debt free.”
DUSG regularly supports and contributes towards environment conservation activities undertaken by various environmental protection and conservation groups and NGOs.
SGS carbon foot print label covers all geographies with a single label, recognizing multiple levels of environmental achievement. SGS carbon foot print applies to products for which SGS has calculated the total greenhouse gas emission over the product’s lifecycle using internationally accepted standards and listing the results on the label.
The Carbon foot print is the first stage towards reduction strategy and includes steps such as raw material reductions, energy management implementation of best available technology and supply chain optimization.